Be One Outdoors

Living The Outdoors

Guinness Surfer Ad (with Horses) 1998

Guinness Surfer Ad (with Horses) 1998

The ‘Surfer’ is one of the best and well known adverts of recent years.

Part of the ‘Good Things Come to Those who Wait’ campaign, the ad uses the metaphor of Hawaiian surfers waiting for the ultimate wave to reflect anticipation for the perfect pint of Guinness.